Why does marketing need AI?
Here’s the good news about AI: it’s bringing marketers the chance to unclip their wings, free themselves of the more mundane number crunching and analysis, and focus on what they like the most – the creative, interactive, fulfilling work that lured them into the profession in the first place.AI will raise the professional bar. It will help marketers to be more focused and effective at doing what they do best – producing creative work that delivers results. Above all, AI will make marketing more relevant and that is good for everyone – customers and businesses alike. It will help marketers be marketers, and marketing to be as effective and efficient as it can be.
With such a pervasive technology, it’s impossible to capture its full effect but here are seven ways AI is going to propel marketing in the near future