Online advertising has evolved since its beginnings as a static image that pops up at the top of a website. Display Ads. Search Engine Marketing (SEM)Paid ads can either be Pay Per Click (PPC) or Cost Per Thousand (CPM).Remarketing/Retargeting.
We must understand how paid advertising works and how much ROI is expected from which activity. Here I found the most important task we must understand before starting paid advertising.
1. Why start paid advertising http://www.marketermonk.com
I have been doing placement consultancy business since 2010, initially, we start with free classified websites and social media free techniques for getting new leads and customers, it works very well till 2017. We didn’t spend any money on paid ads. In January 2018 free classifieds not accepting free ads in our category. So we have to invest in paid advertising. If the same situation is with you-you should consider paid ads.
2. How to start paid advertising
Before starting You should do a thorough research on paid advertising, in google or bing search ‘ paid advertising’. After research apply what you learn and do trial and error process .when you master in what is good and what is bad, run your compaine with most ROI .
3. When is the right time to start with paid ads.
When you are not getting desire leads from your free networks, that is the right time to invest in paid advertising.